Growing craft brewers get business-savvy

The following information came from a Newsweek article about the growing craft beer market. I only shared a portion of this article, but if you are interested in reading more about the business side of craft brewing, please use the link below.

Sean
2Beerguys.com

Drink Craft Beer, You've Earned It!!



Growing craft brewers get business-savvy
By LAUREN SHEPHERD


"The beer category is having this huge surge of interest in full-flavored beers," said Julia Herz, spokesman for the Brewers Association, which represents craft brewers. "The American craft brewer is responsible for full-flavored beer."

According to data from market research company Information Resources Inc., craft beer volume -- or the number of cases sold either directly or indirectly to consumers -- has grown 13 percent in the 52 weeks ended Nov. 4. In terms of dollar sales, the craft beer segment has grown about 17 percent during the past year.

In comparison, volume of domestic premium brands, which include Budweiser and Coors Light, fell 0.4 percent in the past 52 weeks while dollar sales rose just 1.2 percent.

Click here to read the full article.