2 Beer Guys Blog

Welcome to the 2 Beer Guys Blog! Here, you will be able to read our stories and adventures as we travel through the world of craft beer.

Monday, March 19, 2007

The Starbucks of beer

Friday, March 16, 2007

Source: The Wall Street Journal

Heineken, Europe's largest brewery, is opening up a chain of bars worldwide with the goal of becoming the Starbucks of beer. The bars will sell "other beers as well as wine and spirits, but only Heineken-owned brands are available on tap. TV screens show Heineken ads and sports events sponsored by the company." The first one will open in Hong Kong's international airport.

I could see Sam Adams doing more of this in the U.S. - Everytime I'm in Terminal B at Logan that Sam Adams pub seems to be doing a brisk business.

(Article supplied by Mrs Curley Stout)


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