2 Beer Guys Blog

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Monday, March 19, 2007

The Starbucks of beer

Friday, March 16, 2007

Source: The Wall Street Journal


Heineken, Europe's largest brewery, is opening up a chain of bars worldwide with the goal of becoming the Starbucks of beer. The bars will sell "other beers as well as wine and spirits, but only Heineken-owned brands are available on tap. TV screens show Heineken ads and sports events sponsored by the company." The first one will open in Hong Kong's international airport.

I could see Sam Adams doing more of this in the U.S. - Everytime I'm in Terminal B at Logan that Sam Adams pub seems to be doing a brisk business.

(Article supplied by Mrs Curley Stout)

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